Social media optimization (SMO) is the use of social media platforms to manage and grow an organization’s online presence. Social media optimization can be used for branding and new products and services brand awareness, even you can connect with potential customers through them.

Social media marketing is the use of social media and social networks to market our company’s products and services. It allows companies to engage with existing customers and reach new potential customers.

SMO is the abbreviation of Social Media Optimization and SMM is for Social Media Marketing.

 Here are the benefits of social media marketing:

• Reach a larger audience – With over 2 billion active social media users, you have the potential to reach a huge number of people with your message. 
• Increase brand awareness and recognition – Social media is a great way to get your brand name out there and to build up recognition for your business 
• Boost website traffic – Social media can be a great way to drive traffic to your website. By sharing links to your website content on social media, you can get people interested in what you have to offer and encourage them to visit your site. 
• Generate leads and sales – Ultimately, the goal of any business is to generate leads and sales. Social media can be a great platform for driving sales and leads. By creating targeted ads and sharing valuable content, you can attract potential customers and encourage them to buy from you.

Organic social media refers to the free content like posts, photos, video, memes, Stories, etc. that all users including businesses and brands, share with each other on their feeds.

This social media marketing is important as it increases your reach to new, specific demographics fast and helps you to grow fastly.

Social media management is involves strategies making, creating content, scheduling and evaluating content across all social media platforms. Social media marketing agency use various social media management platform and social media to monitor your social media reputation and its presence. Social media management help you to:

• Establish a unified brand for your business
• Take control of your online presence
• Reduce your business expenses
• Track and analysis social media campaign
• Building up customer relations
• Increase your audience reach

At Technology Drift, we understand that social media management is an ongoing process and developed best social media strategies using latest trends to stay ahead of your competition and unlock your brand’s full potential. Our social media marketing consultants utilize there knowledge and use latest technologies to meet specific needs and goals.

Stay ahead of your competitors and generate more business. Contact us now and let’s us handle your social media!

Social media advertising is also known as social media marketing. It is the process of placing ads on social media platforms to boost your branding , generate leads, increase followers, increased engagement or visit to your website or landing pages.

Unlike organic social media optimization which is free, social media advertising is a paid marketing process to reaching highly targeted audience and to increased return on investment (ROI).

Social media advertising positions your brand in front of the right customers at the right time and platform.

A social media marketing strategy is a summary of everything you plan to do on social media to achieve your goals. Right right social media marketing plan can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty

There’s no one-size-fits-all answer to this question, as the most powerful social media marketing strategy will vary depending on your business goals and objectives. However, you should keep your objective in mind and create a create a compelling and shareable content that can engage with your audience, and also use social media ads to boost your reach.

As a business owner, you may be wondering what the benefits of social media marketing are. After all, social media takes up a lot of time and energy, so you want to make sure it’s worth your while. So yes it is very good and important for a small business owner to have social media marketing as in less money you can build your social media presence, generate leads for your business, increase revenue and traffic for your business.

The answer is simply where your audience is, what products and/or services your business provides and also what your business goals are.

You can manage your social media by yourself or and hire a social media agency. Build your social media strategies by keeping your goal in mind and implement it. Hire a social media agency will definitely impact with the efficiency of your result as a social media agency will create a well optimized and effective strategies according to your business and your desire goals.

Along with SEO, having SMO is an advantage for your website . Even if you have done SEO for your website. SMO increases your online presence on the social media platform and also helps you in branding. It also impacts your traffic directly or indirectly as it helps to attract moretraffic through social media platforms.

Here is how you can measure social media strategies effectiveness:

• Check your followers regularly whether they are increasing on not. As the number of followers on your social media profile reflects your brand’s popularity.
• Check out the reach of your social media on regular basis as increasing reach result in more people knowing about your products and services.
• Check out the traffic through analytics weather your social media is generating traffic for your business or not.’
• Examine Click Through Rate when running a campaign on social media

Brands often use different social media strategies to make a their product position good on social media. One of the ways is that they use influencers on social media to reinforce their marketing campaigns, position there new products, and to also support the positioning of there existing products on social media and other can we they expense a huge amount of capital on social media ads to build brand awareness of there products and services. Also they provide with good offers and deal to attract customers to there existing brand name.

Social media agency is the creative agency that builds social media strategies for your business and handles your social media platform. They build strategies for both organic social media reach and paid social media campaigns on social networking sites like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

Social media marketing agency help you in choosing right social media channels where your target market spends most of there time. Social media marketing agencies can help you to build a social media strategy for your business to attract your customer attention through social media They can help you create and publish content . Social media agency also help you in social media advertising and can run your social advertising campaigns.

It totally depends upon the requirements and services you need. The more intensive your goal is, the more you have to pay for it. Technology Drift is one of the leading social media agency in Delhi/India that provides you with the affordable social media optimization and social media marketing services. Hire us as your Social media marketing agency to achieve your desired result in affordable prices.

As the social media marketing agency, we would bring a fresh perspective to your company’s social media presence. We would work with you to create content that is not only engaging, but also speaks to your target audience. In addition, we would help you create a social media strategy that is in line with your overall marketing goals.

There are many reasons to hire us as a social media marketing agency, but here are just a few:

• As a social media agency we can help you reach a larger audience.
• We can help you create more engaging content.
• We can help you save time by managing your social media accounts for you.
• We can help you create a more cohesive social media strategy.

If you are looking for help with your social media presence, then please contact us. We would be more than happy to discuss your specific needs and how we could best assist you.

AHere is the list of social media services that Technology Drift provides.

• Content marketing/content creating – Creating content and posting them on your social media platform.
• Advertising/sponsorship – We advertise your business on social media. It is also known as social media marketing.
• Influencer marketing – Reaching out to influencers and promoting your services or business to their followers.
• Social media management/community management – We build strategies, creating content , scheduling and evaluating content across all social media platforms
• Building your following – We help you in increasing your followers through various activities.
• Reviews- Increased positive reviews on your social media platform.