If you want to expand your business, you’ll need email marketing tools that’s simple to use, inexpensive, and effective at converting leads to consumers, correct? It may appear straightforward, but with over 450 email marketing software available – It’s not simple, says every email marketing company’s website. We polled over 1,700 marketers, from one-person startups to Fortune 500 CMOs, to find out which technologies they’re abandoning and why.
Defining Email Marketing
Email marketing sends promotional emails to a list of contacts who have specifically agreed to receive them. As with newsletters, Use email marketing templates to educate your contacts, increase sales, and foster community around your business. Modern email marketing templates has changed away from mass mailings that are one-size-fits-all in favor of consent, segmentation, and personalization. While this may appear tedious, marketing automation handles the tedious tasks.
8 Recommended Email Marketing Tools in 2022
1. Best Overall – Mailchimp
Mailchimp is the most pleasing overall email marketing software because it satisfies the requirements of the majority of organizations without being unduly complicated or confusing. Businesses may create campaigns, perform A/B testing on content, and receive results on key performance indicators (KPIs), including open rates, click-through rates, and unsubscribe rates. Additionally, it offers the most generous free-for-ever programs of any application we evaluated. Mailchimp’s free plan lets you send up to 10,000 emails each month to a maximum of 2,000 contacts. Its platform is one of the simplest to use, with drag-and-drop options for email creation.
Mailchimp is the ideal solution for business seeking a straightforward method of communicating with their clients via email. It comes with a simple email editor. You access more complex tools like A/B testing and multi-step journeys when you upgrade to the first membership level. Users will enjoy the straightforward feedback that indicates what is and is not working. Open and click-through rates are readily visible, allowing business owners to gauge the effectiveness of their material.
2. Best for Automation – ActiveCampaign
ActiveCampaign is the most excellent email marketing tool. It comes pre-built with hundreds of email marketing templates and automation that enable you to personalize campaigns for each user. Assist you in getting started, the platform includes educational training, and ActiveCampaign’s customer support is responsive and helpful. ActiveCampaign is a CXA platform that includes email. Because it was designed to manage contacts and the sales process, it includes over 850 integrations.
A 14-day free trial is available to evaluate the email marketing tool. Then you must enroll in one of four premium plans, which are available on a monthly or annual basis. The plan’s annual payment discounts range from 15% to 40% off. Additionally, the price of each plan is determined by the number of contacts you have (nonprofits get 20 percent off).
You can purchase a plan and customize it according to your contact count while still receiving basic features. For example, the Lite plan starts with 500 connections and can be upgraded to 100,000 contacts for $405 per year. The Plus, Professional, and Enterprise plan add customer relationship management (CRM) capabilities to your platform.
ActiveCampaign excels in this category because it enables organizations to create customized automation to boost subscriber engagement. The user interface is simple and easy, providing tools for resolving concerns. Additionally, it includes sales automation, which enables your marketing and sales processes to work collaboratively to increase revenue.
3. Best All-in-One Marketing Suite – HubSpot
One of the reasons Hubspot is the best all-in-one email marketing tools and can even use for reporting (website, social, email marketing, and more). You can save all of your contact information in Hubspot’s CRM and communicate with prospects via lead forms, live chat, and online marketing. Hubspot is the world’s leading customer relationship management (CRM) service, including email marketing. It is ideal for an all-in-one marketing solution because it can manage everything from emails to social media postings to blog publications.
After a 14-day free trial period, you must choose one of their three paid programs. While you can store unlimited contacts for free, you will be charged if your email contact list is too extensive. Annual payment for the first two plans saves 10%. ( the Enterprise plan annually).
You can track how contacts interact with your website, Google AdWords, social media, and email marketing from one place. It provides insight into the buyer’s journey, enabling business owners to target their marketing efforts precisely. The platform features a robust training component that teaches customers how to use the system and best practices for conducting great marketing campaigns.
4. User- Friendly – MailerLite
MailerLite is the most user-friendly email marketing software available, thanks to its drag-and-drop interface, creating the desired design enjoyable and straightforward. Because simplicity is central to the company’s mission, the application maintains a clean and straightforward appearance. MailerLite has created the most user-friendly platform on the market, making it the most accessible solution. Users may contact email support for assistance and troubleshooting if they encounter any problems.
It offers an unlimited free subscription that includes 1,000 subscribers and 12,000 email blasts. A premium plan is available if you require greater bandwidth or advanced features (such as the ability to remove MailerLite branding). The subscriber count determines the cost.
MailerLite includes all necessary email marketing functionality without bloating the system with unnecessary features. It makes it ideal for firms looking for a straightforward email marketing strategy they can learn in days rather than months.
5. Transactional email marketing Services – Sendinblue
Sendinblue is a well-known provider of transactional email marketing services. They built an email marketing automation platform around this reputation.
A provider of email marketing with EU-based servers (to comply with GDPR) (we presently have a 98 percent delivery rate).
According to our client polls, their marketing automation solutions are solid. Still, they lack complex capabilities (such as goal tracking, native integrations, and annotations). Sendinblue’s pre-built developer recipes make it an excellent choice for an email marketing tool with a rich API and reasonable deliverability rates.
6. Best for E-commerce – Drip
Drip appears to be more appropriate for small to medium-sized e-commerce organizations. In contrast, our following email marketing tool (Omnisend) appears more appropriate for larger e-commerce businesses. Drip interfaces with all major e-commerce systems, including Shopify, Magento, and WooCommerce, in addition to more specialized and custom-built platforms.
With built-in revenue statistics and the flexibility to engage customers across numerous channels, Drip is well-positioned as a powerful email marketing software for growing e-commerce firms (from social platforms to SMS). Their pricing is quite competitive, starting at $19 per month for small list sizes.
7. E-commerce marketing Software – Omnisend
Omnisend’s e-commerce marketing popularity is rising. An e-commerce corporation can use Omnisend to handle marketing activities across numerous media. Includes automated email, SMS, push notifications, and Google, Instagram, Facebook, and WhatsApp ads — all of which offer 10X higher click-through rates than email.
Omnisend’s exclusive focus on e-commerce has resulted in new email marketing templates that help prevent cart abandonment and increase repeat transactions. Omnisend was designed by a team that understands the e-commerce landscape, from ‘wheel of fortune’ promotions to virtual scratch cards and birthday discounts.
Omnisend connects with Magento, Shopify, and BigCommerce. one might expect an e-commerce email marketing tool. Omnisend’s capabilities are enhanced through integrations with the review, loyalty, and support desk platforms such as Yotpo, Smile.io, and ReCharge. As a result of this, Omnisend may now report on the performance of your advertising and send an email, SMS, or social campaign based on consumer behavior.
8. Email automation sequence – Autopilot
Autopilot Email marketing is used to entail mass email distribution. Email marketing must be intelligent in today’s digital landscape, automatically sending the correct messages to the right prospects at the right time. As a result, all of our top ten email marketing companies include marketing automation in their offerings. As the name implies, this is Autopilot’s forte. Additionally, they give one of the most attractive email marketing templates for email automation sequences.
Ever made an email automation sequence? He knows how fast they can become muddled. Autopilot addresses this in a novel way by enabling the addition of emojis, stickers, and explanations to automation sequences, enabling teams to collaborate on sequence creation.
Yes, it can get a little messy – but I’d rather have that and understand what’s going on than beautiful robotic sequences that take a half-hour to comprehend. Another aspect of Autopilot that I appreciate is its ability to trigger activities in other Autopilot products. It eliminates the need to generate integrations using a tool like Zapier and simplifies your workflows.
Autopilot is not the cheapest option, with monthly subscriptions beginning at $49 for 2,000 contacts. It is especially true given Autopilot’s lack of an integrated CRM. By contrast, Autopilot is incredibly simple and ideal for teams working on complex email automation sequences. It is most likely where we would go if we had to leave ActiveCampaign.
We assessed eight email marketing software platforms before narrowing our selection to the top four. We examined price, ease of use, and utility when determining the best options. Additionally, we desired a range of solutions applicable to various industries and business sizes. Each company’s demands and use cases will be unique. We highlighted businesses that offered a free-forever plan or a free trial to allow you to evaluate the product before committing.
LEO A. BAROTLeo is a content writer and editor in Softvire. He is a well-travelled seafarer by profession but a writer by heart. His passion for writing flourished seeing how technology greatly impacts the world. He is a preacher in his local church and participates actively in the worship ministry as a pianist.