Online Reputation management is an important for businesses of all kinds same as we insure your automobiles, health and life. In the same manner we have to protect your online presence and maintain your reputation as well. It is not only important to maintain your company’s online reputation but also protects it from all kinds of damage, which is possible in the digital world. Reputation Protection here comes in light, which acts as insurance to keep your company safe from the unknown and the upcoming online threats. It also removes the damage with have already affected your company online Reputation.
We at Technology Drift not only maintain, protect your Online Reputation Management but also help you in recovery your organization and your personal reputation from already effect of bad online presence. We have different techniques and Effective strategy to preserve your online presence.
What is Online Reputation Management, or ORM?
Online Reputation Management, or ORM is simply building a positive public perception of a business, brand, or person identity. Online Reputation management includes monitoring of your online reputation, addressing the content regarding your business, brand, or person identity and identifying its positive and negative impact on customer. Also monitoring the customer feedback so that they can’t damage the brand.
Why Reputation Management Is Important for Your Online Business
Let me now tell you why online reputation management is very much important your brand and how it is good for your business, brand, or person identity.
Various ORM Agencies in Delhi have reported that investors and buyers mainly do business with the companies that have a great reputation online. Negative reviews about your brand online might affect your business and client relationships. Therefore, it is important to protect your online presence to do fruitful business across industries. For that you need to know what is Reputation protection and Reputation Repair.
Reputation protection and Reputation Repair.
Protecting your brand’s reputation includes the use of effective SEO strategies that can help you boost positive content listing on SERPs before the negative content takes over. On the other hand, Reputation Repair, which fixes the damage that negative listings, have done to your brand.
So let me tell you that Online Reputation management can impact your business and how we can help protect your Online Reputation.
How to protect your Online Reputation
1. Impact on Buying Decisions
The lack of management of your online reputation can actually cost you your customer base. As per the SEMrush report 81% of buyers do online research before buying any product or services. If your business appears on search engines with no positive result or having negative result, then it will decrease a chance that the customer will trust you or your services or your product. So, the chance of buying product goes on negative note but if your business or services appear with lot of positive result then it build a positive impact in your customer mind and he/she can easily buy that product or services.
The way you appear online is the make-it-or-break-it factor in their final decision. And your online reputation really a business quality check with 88% of consumers reading reviews to determine if your business is reliable enough.
You must be known the power of Word-of-mouth. If no let me tell you that if your friend or family member tell you that he like the “ABC” company and always shop from there brand. You can easily trust “ABC” company and can easily buy there product even at first visit because your friend or family member already uses their products. Same if the customer see get positive feedback in different platform it creates a positive trust in customer mind that if the trusted website has talk about their brand, it will be a good brand.
Even you can take a example of if we see something going viral in social media we trust it. So, we should always take the help of social media to build your brand and generate social awareness. For doing it you can take the help our Social media Optimizing services if you don’t know how to build and generate lead through social media.
3. There Is No “Delete “Button for Negative Reviews
Let me tell you that there Is No “Delete “Button for Negative Reviews and review impact your business and services very much as before buying anything a person always check for reviews. As we all are ion digital era it is becoming a habit of every person to check online reviews first then only thy take decision of buying that particular product or not. So, in this ear having a negative review or no review both impact people in building trust on your product and services. So, it is very important to build positive reviews in this era and we help you with it.
Let me also tell you if you proper response to your unhappy customer they will tell you, your business weakness so that you can overcome it and make your customer happier. Because we all known that we are humans, and we don’t know our wrong thing. So do talk to your unhappy customer and try to build happy relation with them by helping them with the problem they are facing, and they will become your loyal fan. Even will come back and do business with you again. Even as per Harvard Business Review, that revealed that customers whose complaints got handled in less than 5 minutes tend to spend more on future purchases from your business.
4. You Can Get Valuable Feedback
Review only is not important, but feedback also play a important role in helping your business growth. You can start collecting some useful insights from your satisfied customer and take their feedback regarding your product or services this will help you in growing your business. So after a particular span of time, it is important that you should do activities like some polling, surveys, and taking customer feedback. So that you can get what your customer is pay attention to and what your customers want from you and your business.
You cannot easily calculate your online reputation in terms of money. However, with the help of some effective tools, you can have a look at the statistics. Statistics could highlight how well your brand is doing online and what influence it has on your revenue. So now let us check what else we can do to recovery from your bad online presence.
Also Read- Why Social Media Is Important For Business
Here is the ways to Repair your Online Reputation.
- First of all there are some of the tactics to repair your online reputation which include SEO practices, outreach, and much more to the list.
- Second step is to Remove Online Complaints.
- The main objective of Reputation Protection is to establish a barrier of content that outgrows the negative content on the internet. Utilizing SEO strategies, you can pull down negative search results by simply uploading positive results and making it rank on SERPs. It is important to rank positive facts about your brand on Google and other search engines.
Technology Drift is an ORM agency and believes in utilizing effective approaches to protect and repair your brand reputation. The company implements robust strategies that involve different approaches. The approaches are categorized as –Defensive Approach and Offensive Approach.
Technology Drift- Defensive Approach and Offensive Approach
Brand Image, which is an intangible asset that holds more value than any other concrete asset in a company. When a calamity strikes, you have to think about your reputation too. Thus, reputation protection looks into a bigger picture that does an entire background search about your brand, competitors and the chief of the company. If you utilise offensive approach, you get a bigger look into the insights of your business like your position in the market in comparison to your competitors. However, offensive strategies, you can save money, as you can easily remove damaging content with a powerful online presence.
You can never be prepared for disasters in the coming time. From small brands to big brands, anybody can face the damage online. If your search results are mixed up with different views, negative reviews and customer complaints, you have to employ defensive strategies. Eventually, a defensive approach might take longer to repair the damage online and can cost you big bucks.
Thus, it is very important to implement effective and inexpensive strategies to protect your reputation. SEO practices have been an effective and inexpensive technique that boosts your content strategies and pulls down all the negative search results. So, hire us as your ORM Agency in India to protect your reputation and build a presence online.
Do contact us if you have any problem or query.