Top 10 Digital Marketing Certifications to Level Up Your Career Initiatives

Posted on by Priyanka

Digital Marketing is a field full of adventures. If you want to become an expert in Digital Marketing then you have to work hard to stay on top of another competitor and should be updated with digital marketing certifications.

For the positions of digital marketers, people also want to hire people that are up to date with the latest trends, strategies, latest tools, news on Google updates, etc. If you are trying to enter the digital marketing world but not getting a chance to enter so it may be due to a lack of relevant skills on your resume.  So, in that case, you should spend your time on gaining digital marketing certifications, this will give you enough experience to get exposer that will help you to meet with the recent you will be up to speed with the trends and tools that other users and other digital marketing agencies are doing.

In this digital era, every company wants to stay ahead of other company so digital marketing agency always relies on talent and expert digital marketing people to keep themselves ahead of others. So, if you are an expert in digital marketing then people will love to hire you. Every person wants to hire people with low cost with high abilities and digital marketing experts are only for that. All these things are shown in your resume through certifications, skills, and experience that we put in your resume. In order words, resume and our certificated speak a lot about our experiences. But there are thousands of companies that provide you with courses and certifications. So, question is that how you will be able to know which certifications and courses are good for you and which are not.

Here we are providing you with the list of the best courses and digital marketing certifications programs that will help in boosting your career and will boost your career and open new doors for your job in 2022.

Here’s our list of the best 25 Digital Marketing Certifications that will make your resume better

Digital Marketing Certifications

1) Google Analytics IQ Certification

When you will become an experienced digital marketer, you’ll get to know that everything about digital marketer revolves around google only and you will depend on Google in one way or another.

You don’t need to be an expert in Analytics or any google tools to be an expert you just need to know how to measure campaigns and different metrics as well as how to monitor KPIs of your project to improve and scale marketing strategies. The Google Analytics Individual Qualification certificate displays your efficiency in Google Analytics and tells people that you are a potential employee as you have passed the final assessment of Google Analytics which is 70 questions.

If you want to apply and gain this certification then you should start up by setting an Academy for Ads account and should run through Google Analytics for Beginners till Advanced Google Analytics courses it will help you in clearing your exam. But before that, we will advise you to complete the course and certification as will help you in showing your skill that you can run an effective marketing campaign.

Here is the Google Analytics Academy website and the cost of certification is totally free of cost. The time required to complete this course and get certification is 4-6 hours only. 

Also Read – Digital Marketing Guide For Crypto & Blockchain Companies

2) Hootsuite Social Marketing Certification

Social media is nowadays in very much demand and it is one of the powerful tools, but very much saturated space and should have to be creative as total social media work on creativity. This means you have to be very much creative and should be committed to continually learning and staying ahead in the social media market.

Hootsuite is one of the most popular and trusted social media management platforms among marketers. It provides the best training and social media marketing certification for all students. You can choose whether to go for introductory or advanced social media strategy certification. Or else you can start from introductory and end up at advanced social media strategy.

The Social Marketing Certification tests your knowledge and core concepts of social media marketing which help you in demonstrating your abilities as a social marketing expert. You have to simply answer 60 questions in an online exam to earn the certificate, Hootsuite recommends users start with a free social media training course.

Social media is one of the well-known plan forms which everyone wants to target and It is as well as important for overall marketing strategy and the best part is that isn’t changing every time. So it is a great thing as we have to look at its strategies once only. Digital marketing agencies constantly lookout for the best and expert social media marketers who can make liberal .strategies for their social media. If you complete a social media certification program, you convince your employers that you have the necessary knowledge and are an expert in your social media field.

Here is the Hootsuite Academy website and the cost of certification is different you can visit them on their website to know the fees. The time required to complete this course and get certification is are different according to the level you are on.

3) Google Ads Certification

Google Ads is one of the platforms and google tools that you might be familiar with. Advertising on google generates quick results for businesses as it helps in increasing sales as well as ROI of the business. Google Ads campaign can make or break your marketing plan, so it is very important that you have a specific target and specific strategies for Google Ads.

If you want to pass the program, you should have basic and advanced knowledge of Google Ads. You need to comprehend concepts and strategies like the value proposition of online advertising, campaign setup and management, measurement, keyword targeting, and optimization.

Complete your certification when you pass your Google Ads Fundamentals assessment with almost 80% or higher marks. Even you can go for additional assessments include Search Advertising, Mobile Advertising, Shopping Advertising, Display Advertising, and Video Advertising are available through Academy for Ads.

 Here is the Google Analytics Academy website and the cost of certification is free of cost. The time required to complete this course and get certification is around 4-6 hours.

4) HubSpot Content Marketing Certification

You might have heard before that “Content is king” and that’s because everything directly or indirectly depends on content. So it is very much important that we should use high-quality, relevant content. Also, the way you use your content matter a lot as it affects overall everything.

As content act as an important part of digital marketing strategy, and recruiters also look for smart candidates who have proficient writing and communication skills and know-how to use content smartly.

The HubSpot Certification has a total of 12 categories that will keep you up to date with the best practices and research. They are the masters of the inbound methodology and knowledge of the Hubspot marketing tool is essential in today’s world as it helps in providing knowledge of almost everything. The program is perfect for content marketers who want to make their career as content Marketer and want to know the importance of content marketing. It also helps companies in boosting their ROI.

HubSpot provides many digital marketing certifications programs across the spectrum and the best part of Hubspot is that it is completely free.

So why you are waiting here is the HubSpot Academy website and the cost of certification is free of cost. The time required to complete this course and get certification is around 4 hours.

Also Read – Why Social Media Is Important For Business

5) Digital Garage: Fundamentals of Digital Marketing Certifications

Digital Garage is one of the best certifications as it provides you with free tutorials on almost every digital marketing concept you can think of.

So it is a complete package if you want to complete digital marketing in one certification program, then you must opt for this digital marketing certifications as it has a wide range of courses.

Their program is best for everyone be it a beginner or an experience they cover everything from basic till the end. Topics on the program are from analytics and data insights to display advertising everything in one place.

The program covers 26 topics and is accredited by the Interactive Advertising Bureau Europe and The Open University.

Beginners who are looking to learn every essential thing about digital marketing and marketers or want to stay updated with the fundamental skills will love the interactive layout and design of the programs and topics they have.

Many big companies value certifications from different platforms like Google when they are hiring candidates for good positions. So if you are not sure from where you should start then this is the right place for you.

Here is the Google Digital Garage website and the cost of certification is free of cost. The time required to complete this course and get certification varies from person to person.

6) YouTube Certification

You might we knowing of YouTube and its popularity. Almost 80% of marketers use visual assets in their social media marketing, as visual assets grab the attention of the target audience and it is now in trend.

YouTube has grown very much in 3-4 years as it is a most efficient and engaging platform. Visually things create a last long Impression in the human mind.

You might be knowing that  YouTube has now become the second-largest search engine after Google and certification from the platform definitely bring instant credibility.

According to YouTube, the Certified Program is committed to educating all creators and users that are using this platform in a better manner and bringing a lot of engagement. Tutorials provide you with best practices as well as advanced industry knowledge for better performance. It offers three separate courses that are channel growth, content ownership, and asset monetization, so you can choose accordingly.

But let me tell you that Certifications are only available for qualified YouTube and Google Advertising partners. Once you are eligible then only you are accepted into YouTube Certification. After that only you can apply and complete the program as a Google partner.

 Here is the YouTube website and the cost of certification is free of cost. The time required to complete this course and get certification varies from person to person.

7) HubSpot Inbound Marketing Certification

Here we have come across one of the important certificated that is HubSpot.

HubSpot Inbound marketing is basically designed to educate people to draw visitors and potential customers to the business, rather than just pushing a brand, their products, or their service. HubSpot Inbound Marketing Certification is best for people who want to stay updated with the best digital marketing practices.

The course consists of seven modules after that only you can move to that Certification. The course covers everything you need to know in digital marketing including the fundamentals of inbound, understanding the complete process of the buyer, and its journey.

If you are going for HubSpot Inbound Marketing Certification then you should have knowledge of digital marketing

Here is HubSpot Academy website and the cost of certification is free of cost. The time required to complete this course and get certification is around 2 ½ hours.

8) Facebook BluePrint Certification

Facebook has 1.49 billion members worldwide and its have 22 billion ad clicks per year which make this platform a popular platform for businesses to reach their target audiences. Now only that Facebook is now for building brand awareness. Therefore, businesses and digital marketers run for advertising on Facebook.

Till now Facebook’s program offers two different types of certifications – the Facebook Certified Planning Professional and the Facebook Certified Buying Professional. These certifications are perfect and complete for the candidates who want to show their Facebook skills to employers. It also offers the skill and proper knowledge of running successful Facebook marketing ads and targeting audiences for the largest impact, maximizing reach and increasing ROI. But you need to show proficiency in various disciplines including generating Facebook ad lead and managing Pages.

The certificates consist of two exams for which you need to score 700 to pass and it is valid for up to one year. After one year you can again appear in the certification. By completing Facebook BluePrint Certification courses, you will also earn credentials to distinguish yourself in the world of digital marketing.

Here is the Facebook BluePrint Certification website and the cost of certification is 150$. The time required to complete this course and get certification is around 2-3 days.

Also Read – Online Reputation Management Effective Strategy

9) Stanford University’s Machine Learning Certification

As we all know that Artificial Intelligence is becoming a demand of time and is evolving fastly. Even we see every day there are a lot of changes that are happening every day as Artificial Intelligence is evolving in social media and other platforms as well. That is why machine learning courses become important. It is through Stanford University, from the former head of Baidu AI Group/Google Brain. The course is the perfect introduction to machine learning and covers a broad range of best practices.

But let me tell you that the certificate does not represent official academic credit from Stanford University.

 Here is the Coursera website and the cost of certification is free of cost. The time required to complete this course and get certification is around 11-week.

10) Copyblogger Certified Content Marketer

Copyblogger Certified Content Marketer Program is a premier content marketing certification online but it is not open throughout the year there is a specific time that it opens up and only two times a year. If you want to register for this program, you must submit your email Id so that you can receive a notification when it opens up.

By completing this course, you will become certified as your content samples are reviewed by professional writers. Once they approve your content then only you get your certification and it does not expire. 

Here is the Copyblogger website and the cost of certification is free of cost. The time required to complete this course and get certification varies from person to person.

Here are the ten best Digital Marketing Certifications to Level Up Your Career Initiatives. Do comment us which Digital Marketing Certificate you like.